The project's uniqueness presented the first challenge, as its execution called for a great deal of imagination. Furthermore, the niche is specific, therefore, utmost inventiveness was needed.

The second challenge we faced throughout the implementation was that the client found the initial concept of the homepage design rather too complex and we realized that a lot of complex 3D and motion would be too much for an already complicated product of theirs.

The project's uniqueness presented the first challenge, as its execution called for a great deal of imagination. Furthermore, the niche is specific, therefore, utmost inventiveness was needed.

The second challenge we faced throughout the implementation was that the client found the initial concept of the homepage design rather too complex and we realized that a lot of complex 3D and motion would be too much for an already complicated product of theirs.

We considered many modern design styles, integrated pre-existing concepts, created our own, and ultimately came up with a new and fresh design that highlighted the uniqueness of the brand in order to represent all the originality and innovative approach to canine health of Incipet.

To cope with this complexity, we took into account the wishes of the client and simplified the initial version, eventually making a minimalistic, simple, but at the same time full of creativity option.

We have succeeded in producing web design, motion design, and development of the website, that fulfill the brand's objective - building of innovations in the veterinary space through the use of cutting-edge technologies.