Text "AMOR FATI" is elegantly centered on a rich, dark wooden texture. The white lettering contrasts with the detailed wood grain.

About the work

We partnered with Amor Fati – Tattoo & Piercing Studio to craft a cohesive and elevated brand identity that reflects their unique positioning in Bali’s premium tattoo scene. The goal was to translate the studio’s artistic focus — fine line and realism tattoos — into a visual system that balances elegance, creativity, and local inspiration.

Our work centered on developing a refined and modern visual language — including logo, color palette, typography, and brand assets — that communicates Amor Fati’s dedication to artistic precision, serene Bali aesthetics, and a welcoming atmosphere for the island’s expat community.

A row of four posters on a textured wall under shadow. Each features text and imagery promoting a tattoo and piercing studio.
Facade of a tattoo and piercing shop, Amor Fati, with elegant lettering on a light wall. Tree shadows create a serene, sophisticated ambiance.
Left image has "AF Tattoo & Piercing" logo on beige. Right shows the same logo on a textured rock, with "Art to Your Skin Tattoo & Piercing" above.
Logo for "Amor Fati Tattoo & Piercing" featuring stylized "AF" initials above the name, centered within grid lines.
Left side shows logo design grid for initials 'AF' on a beige background, labeled 'logo construction.' Right side displays a textured, close-up of skin with an app icon featuring the same 'AF' logo and a notification badge with the number 7.
Color swatches showing four shades: Browny (#423836) with a dark brown rock texture, Warm Sand (#A08B76) with grainy sand, Soft Beige (#ECE7DB) with light sand, and Light Beige (#F4F1EB) with subtle water ripples.
Tan starburst symbol with a heart in the center on a cream background, intersected by a white wavy line. Text reads, "Additional symbol/image used in the identity."
Tablet displaying text "main font Helvetica Neue," flanked by large gray rocks. Minimalistic design with a modern and clean aesthetic.
Text displaying the Helvetica Neue font family in various styles: "Light," "Regular," and "Bold," with sample uppercase, lowercase, and numeric characters.
Two business cards on rippled sand. The dark card has large "AF" letters, while the white card shows contact details for "Amor Fati" in Bali, Indonesia.
Two overlapping documents with grid lines. Left features contact info, "Jl. Sempol, Desa Kelurahan, Bali" and phone number. Right displays a "Tattoo Finishing Course" certificate layout.
A person with long, dark hair faces away, wearing a white T-shirt with "AMOR FATI" text and logo.
Man with tattoos and mustache wearing a black T-shirt with "AF" text design. The style is edgy and modern, set against a plain background.
A brown paper package labeled "Complete Tattoo Aftercare" with a logo and the words "Amor Fati" on a minimalist background.
A certificate for a tattoo finishing course is displayed on a textured sandy background. It features the Amor Fati logo and text highlighting course completion.
First panel: Amor Fati logo on a dark background. Second panel: facial piercing menu with labeled piercing points and prices. Third panel: ear piercing menu with labeled spots and prices. Fourth panel: blank with 'ANIMALS TATTOO' text.
A beige T-shirt with subtle "AF" branding and a small star design. Next to it, hands hold a phone showing a tattooed neck and text: "Art to your skin. Tattoo & Piercing Studio."
A beige T-shirt with subtle "AF" branding and a small star design. Next to it, hands hold a phone showing a tattooed neck and text: "Art to your skin. Tattoo & Piercing Studio."
Smartphone on rough gray rock surface, displaying "AMOR FATI" logo on a black screen. Sunlight casts shadows, creating a calm, contemplative mood.
A hand holding a shiny, beige motorcycle helmet with a clear visor and "AF" lettering. Background features horizontal metal slats, creating an industrial feel.
Billboard with a back view of a person with short blonde hair and a neck tattoo, reading "AMOR FATI." Storefront window displays "Art to your skin."
Storefront window with opening hours listed Monday to Saturday, 10 am to 8 pm. The background reflects a warm, blurred interior.
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Summary

Industry
Beauty
Duration
3
weeks

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Dani Lledo
Co-Founder
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