Logo of Freeport Markets on a textured black background. The logo features a stylized shield in white, conveying security and trust.

Freeport Markets

About the work

Freeport Markets is an institutional-grade DeFi platform turning the chaos of decentralized finance into safe, comprehensible, and profitable opportunities for serious investors. Built on clarity, trust, and automated optimization, it transforms risk into strategy by matching your comfort level with the smartest yield pathways across vetted, economically sound protocols.

Our work with Freeport establishes a visual and verbal identity rooted in sophistication without the jargon — bold, confident, and unmistakably institutional. Every element, from tone to terminology, mirrors the mindset of long-term allocators who demand transparency and performance, celebrating discipline with the decisiveness it deserves.

Silhouetted figures walk past a modern, illuminated wall display reading "Freeport Markets - A Safe Harbor for Opportunity" with a shield logo.
Grid of five images: Hands adjusting a device, architectural floor plan, person holding a smartphone, tote bag on a chair, and text about clarity in decentralized finance.
A modern shield logo design on the left with geometric lines. On the right, text reads, "Typographic part is built on clean, modern letterforms." Minimalist and sleek.
The first is the text 'Freeport Markets' labeled 'Wordmark.' The second is a shield icon with the same text labeled 'Primary Logo.' The third, labeled 'Icon,' displays just the shield.
Close-up of a smartphone screen showing various app icons, including a mail app with notification. Background has a sleek, wavy, black texture.
Color palette design with six sections, each displaying a different color along with its name, HEX, RGB, and CMYK codes. Colors include Dark Grey, Beige, Light Blue, Dark Green, Bright Orange, and Light Green, on a black background.
Typography display showing two typefaces. Top: Aspekta in Regular, Medium, Bold with elegant and readable tone. Bottom: Space Grotesk, a geometric sans-serif, also in Regular, Medium, Bold on a grey background.
Two smartphones are suspended by ropes against a gradient background. One screen displays "Stable Growth" with ascending bar graphs, conveying a theme of progress.
Subway station wall ad for Freeport Markets. Dark backdrop with three key words: Trust, Clarity, Growth. Modern and professional tone.
Two black lanyards with ID badges: one shows a shield design, the other a CEO's name. Beside them, a stylish black and orange book titled "Freeport Markets."
Large airport billboard displays "FREEPORT" with text "Decentralized Financial Infrastructure" and "Global Markets Platform," exuding a modern, tech-savvy vibe.
A man with gray hair, wearing a black vest. The back of the vest shows "Freeport Markets" with "Reliable" and "Trust, Clarity, Growth" in bold text.
Split image: Left, a sleek black pen with a silver tip, angled against a white background. Right, a mint-green baseball cap with a logo, resting on a dark gray surface.
A subway station with a moving train on the left. On the right, a poster reads "No chaos, Only growth" with sleek, modern design. Dark, calm atmosphere.
A blurred background with silhouettes of people highlights an email interface. "Freeport Markets" is visible, with contact info and an orange "Send" button.
A large digital billboard at dusk displays “Finance without borders” over a cityscape. Adjacent, a minimalist ad reads “Smart. Simple.” on a gray and orange background.
The left shows workers among stacked shipping containers with "Reliable" text. The center reads "100% Clarity" on a simple white design. The right features abstract shapes with text about platform abstraction.
The image features a split design: on the left, a digital post with "Future Ready" in bold, with text about efficiency and scalability; on the right, a tote bag with "Freeport Markets" text, resting on an orange stool, conveying modernity and innovation.
A social media profile for "Freeport Markets" on a black background. It features a logo, 5.4K followers, and menu options for posts, reels, photos, and videos.
The left poster is white with "Across borders, across protocols." The center is dark, showing "Network Expansion, $2.4B+ transactions." The right is orange with "Unified Infrastructure" and abstract shapes. Bold, tech-focused theme.
Open binder displaying a minimalist design with text and graphics. Left page shows percentages -3.2%, -7.8%, -12.4%, and the phrase "Lower risk. Higher confidence" in bold black and orange text. The right page has a dark background with headings like "Stro
Business stationery set in grayscale featuring letterhead, business cards, and envelope on textured surface. Minimalist design with shield logo.
Conference room with audience facing a presentation screen displaying "Expanding Global Scale," "24/7 continuous access," "50+ Markets unified."
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Summary

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Lihong Wang
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