Three smiling young adults outdoors wearing sunglasses; one holds an iced drink, another holds a handheld camcorder, with the "metapic" logo overlaid in the center.

Metapic

About the work

Metapic is Europe's leading influencer marketing platform - connecting over 100,000 creators with major brand partnerships through a platform built for scale, performance, and the next generation of creator-driven commerce.

Our branding brought Metapic's story in line with its scale - authoritative in platform credibility, dynamic in creator culture, and built to make influencer marketing feel as powerful, trusted, and commercially consequential as the partnerships it powers.

A illuminated pink sign with black framing displaying the "metapic" logo, mounted on a concrete block against a plain grey background with a coiled pink power cord attached.
A brand design grid diagram illustrating the safe zone and construction proportions of the "metapic" logo against a white background with pink measurement guides.
A side-by-side graphic featuring a pink app icon on the left with a notification badge, and a "Logo Construction" diagram on the right detailing geometric angles and icon origin formulas for Metapic.
A large outdoor billboard on a building facade displaying a Metapic advertisement featuring handbags and the text "Create. Share. Earn."
A brand color palette grid displaying color swatches with HEX codes for White, Pink, Peach Fuzz, Pale Blue, Pale Lavender, Fresh Mint, Midnight Indigo, and Black alongside smooth pastel gradients.
A typography brand slide displaying the Urbanist typeface, featuring character set previews, numbers, symbols, and available font weights on a white background.
A vertical rooftop billboard displaying a Metapic advertisement featuring pink high-heeled shoes, the tagline "Where content meets performance," and "join now" and "learn more" buttons set against a blue sky.
Three vertical mobile social media stories displaying Metapic promotional ads with taglines about content creation, monetization, and brand discovery.
A wide outdoor billboard on a building rooftop showcasing a Metapic ad with a woman holding a smartphone, the tagline "Your portal to real-time influencer impact," and call-to-action buttons against a blue sky.
Two street-level Metapic posters side-by-side on a stone building wall, one showing a woman leaning out of a car window holding a smartphone, and the other displaying the tagline "Visual stories. Measurable results." on a pink background.
An email composer window displaying a branded Metapic email signature for Influencer Partnerships Manager Emma Lindberg.
A wide street-level Metapic ad poster on a wall next to green foliage, featuring the slogan "Make every post count." alongside a photo of two smiling athletic men.
Three social media feed posts side-by-side promoting Metapic, showcasing luxury handbags, brand partnerships, and performance tracking text against pastel backgrounds.
A company profile header mockup for Metapic on LinkedIn displaying the slogan "Where creators and brands grow together." against a soft gradient background.
Three social media feed posts side-by-side promoting Metapic, featuring lifestyle photography, brand partnership messaging, and text about pay-per-click monetization.
A hand holding a smartphone displaying the Metapic Instagram profile page against a soft pastel blue background.
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Summary

Industry
Marketing

Eloqwnt helped us translate our platform's scale into a brand that feels as ambitious and credible as the creator ecosystem we've built. The new identity gives Metapic the clarity and presence needed to lead the influencer marketing conversation across Europe and beyond.

Jonathan
Associate Founder
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