Billboard shows a person holding a purple multicard with text "Your goals, our focus" and "Banking designed to grow with you and your goals." A cyclist passes by.

Multicard

About the work

Multicard is a digital banking platform by Multibank that combines integrated payment infrastructure with multi-system functionality for domestic and international transactions.

Our aim was to make that power visible. Through a deliberate process of refining the logotype, color palette, and motion elements, we created a brand that communicates clarity, confidence, and flexibility — giving Multicard a presence that feels effortless and adaptable in every user interaction.

Purple gradient background with the word "multicard" in lowercase, sleek font in the center. Reflective diagonal shapes enhance the modern, digital feel.
Color palette image with five sections: Navy Violet, Violet, Light Violet, Iris, and Off White. Each labeled with HEX, RGB, and CMYK codes.
Split image showcasing a smartphone with "multicard" on the screen, violet envelopes with the same branding, and a home screen app icon.
Billboard shows a person holding a purple multicard with text "Your goals, our focus" and "Banking designed to grow with you and your goals." A cyclist passes by.
Light purple text "multicard" in a rounded font on a black background. Dashed guidelines form a grid, marked with "1x" and "Save zone" labels.
Floating debit cards on a purple background, one light with subtle patterns, the other dark with vivid designs. Both feature "multicard" text and a chip.
A brochure titled "Shaping the Future of Banking" lies on a wooden surface, partially shadowed. It has purple accents and a minimalist design.
Three purple-themed panels with white text promoting banking services. Messages: "Designed around your goals," "Join the system built for progress," "Intuitive tools, easy banking."
Split image showing purple 'multicard' branded card wallets on the left and wristbands on the right. The designs are sleek and modern.
Billboard against a cloudy sky, displaying a light purple background with abstract shapes. Text reads "multicard" with an encouraging message.
Two outdoor advertisements for "multicard" feature a purple bank card and slogans like "Finance for a new era" and "Progressive banking, simply better." A person walks by one ad.
A digital advertisement with a purple credit card in the center, brand name "multicard". On the left, text highlights "Smart Integration, Personalized Solutions, and Seamless Experience," the right says, "Tailored for the future you’re creating."
Purple tote bag with "multicard" text hangs against a dark background, spotlighted dramatically. The bag's texture is subtly patterned, creating a modern feel.
Three purple abstract banking advertisements with elongated shapes. Center text reads "A new way to bank." Right text: "Your entry into a smarter system."
A purple roll of tape lies on a textured gray surface. The tape unwinds, showing the word "multicard" printed in white, casting a long shadow.
Purple grid with six panels featuring text. Key phrases include "4m total users," "Focused on your needs," "Seamless user experience," "multicard," "53m total profit," and a statement about financial management.
A person in a purple cap and white t-shirt stands outdoors against a sunny, concrete backdrop. The shirt displays "multicard" on the back and a purple "m." on the front.
A hand holds a smartphone displaying an app with the text "Designed around your goals" on a purple background, conveying a modern and sleek design.
A purple cap with "multicard" and "m" logos in silver. Beside, a hand holds two purple "multicard" stickers on a white background.
Streetscape with a purple vertical banner reading "multicard" hangs on a metal pole. Background includes modern glass and metal architecture.
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Summary

Industry
Fintech
Duration
4
weeks

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Viktor Veksler
Co-Founder and CIO
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