A close-up of a blue capsule partially submerged in white foamy bubbles. The word "script" is visible on the capsule's surface, suggesting a focus on medication or health.

Script

About the work

Scriptderm — a dermatology-led skincare platform making prescription-grade results accessible through a bold, clinical, and consumer-friendly experience. Its refreshed identity is engineered around medical authority, disruptive clarity, and a visual system that proves high-impact skincare doesn’t have to feel complicated.

Our work with Scriptderm built a refined visual and verbal language rooted in precision and confidence: clean, edgy, and unmistakably modern. Every element — from the evolved logotype to the expanded palette, typography, and imagery — reinforces a brand that feels both clinical and courageous, elevating the direct-to-consumer journey with sharp storytelling and design made to stand out.

Two blue cosmetic bottles with silver bands stand amid swirling white cream. The gradient background shifts from blue to orange, creating a fresh, luxurious feel.
A collage showcases skincare branding with a modern theme. It includes a smartphone and smartwatch displaying the brand "Script," a close-up of improved skin with text "90%+ visible improvement," and a sleek "Script" sign on a building.
The image features the word "script" in a thin, dotted white font against a soft, blurred gray background, conveying a minimalist, modern feel.
Split image showing an "r x" logo. Left: white background with a notification bubble showing "7"; Right: abstract brown texture with curvy white lines.
A stylized typographic design featuring the word 'script' in large light blue letters, with additional 'r' letters and grid lines indicating spacing and alignment on a black background.
A woman with smooth skin applies cream, showcasing skincare. Adjacent, a smartphone displays the Scriptderm app, calendar, and email icons, conveying innovation. Text reads, "Where Science Transforms Skin."
Three cards display color palettes: Warm Brown with a skin texture, Light Blue with soapy bubbles, and Pastel Blue with glass-like spheres. Each card shows main color, supporting tones, and corresponding color codes.
Manrope font styles displayed on a blurred brown background. Large 'Aa Bb' in white, regular, semi-medium, medium, bold font samples on right.
An Instagram post and large billboard for Script skincare. The post highlights "Advanced Care, Proven Results" on a soft background. The billboard shows a close-up of hydrated skin with "Deep hydration" text.
Two blue business cards on a textured concrete surface. One card shows abstract lines and "script" logo, the other lists a name and contact details. Minimalist and professional design.
Billboards on a city street display "Personalized Skincare, Universal Care" with a close-up of skin under a magnifying glass, against modern buildings.
A light blue cylindrical bottle with "script" written on it is suspended between two hands. The background is soft and white, creating a calming tone.
Two posters on a concrete wall. Left: "Prescription Power, Gentle Touch" in blue on a light abstract design. Right: "Where Beauty Meets Science" on a soft peach and blue background.
The left side shows a close-up of a woman's face with a shiny, moisturized texture and text: "Innovation Meets Dermatology." The right side depicts a smartphone with a brown screen displaying "100%." The phone is placed in a circular, textured niche.
Bus stop ad with a smiling man in black medical scrubs on the left. Text on the right reads, "Dermatology by Experts, For All." Urban background.
A laptop displays text: "Innovation Meets Dermatology" on a sleek design with minimal colors. The mood is modern and professional, emphasizing skincare innovation.
Two large billboards on a building show close-ups of diverse women with smooth skin applying skincare products. Text reads "Science You Can Trust" and "Skincare You Can See."
A modern reception desk with "script" and "CARE FOR ALL" engraved. Soft lighting, minimalist decor with white flowers in a vase, and three spherical lights above.
A pair of legs in white sneakers and "script" branded socks stand on the left. On the right, a blue package with "script" branding, creating a modern, minimalistic feel.
Three Instagram posts with pastel designs. Left: Blue and orange abstract with text "Scriptderm treats every skin concern." Center: Blue with "Easily customize your skincare for lasting results." Right: Orange with "Ensure your skin stays healthy with Scri
Billboard with abstract design featuring blurred close-up of a person's face. Text reads 'Science-Powered Beauty, Real Results.' Tone is modern and professional.
Business card with "script" logo rests on a wooden surface beside a ceramic sculpture. A beige tote bag with the same logo sits against a soft, light background.
Billboard featuring text "Hydration your skin craves" with close-up of a woman's face showing healthy skin. Soft curves overlay, promoting skincare brand.
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Summary

Industry
Healthcare
Duration
5
weeks

Working with Eloqwnt felt like having an extra strategic co-founder. They kept the medical credibility of Scriptderm, but wrapped it in a disruptive, consumer-friendly identity and a website that actually converts curious visitors into confident patients.

Luke Maxfield
Founder
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