Two billboard ads on building facades show close-ups of diverse women with glowing skin, highlighting skincare. Text: "Science You Can Trust."

Script

About the work

Scriptderm — a dermatology-led skincare platform making prescription-grade results accessible through a bold, clinical, and consumer-friendly experience. Its refreshed identity is engineered around medical authority, disruptive clarity, and a visual system that proves high-impact skincare doesn’t have to feel complicated.

Our work with Scriptderm built a refined visual and verbal language rooted in precision and confidence: clean, edgy, and unmistakably modern. Every element — from the evolved logotype to the expanded palette, typography, and imagery — reinforces a brand that feels both clinical and courageous, elevating the direct-to-consumer journey with sharp storytelling and design made to stand out.

A close-up of a blue capsule partially submerged in white foamy bubbles. The word "script" is visible on the capsule's surface, suggesting a focus on medication or health.
A collage showcases skincare branding with a modern theme. It includes a smartphone and smartwatch displaying the brand "Script," a close-up of improved skin with text "90%+ visible improvement," and a sleek "Script" sign on a building.
Two blue cosmetic bottles with silver bands stand amid swirling white cream. The gradient background shifts from blue to orange, creating a fresh, luxurious feel.
The image features the word "script" in a thin, dotted white font against a soft, blurred gray background, conveying a minimalist, modern feel.
Split image showing an "r x" logo. Left: white background with a notification bubble showing "7"; Right: abstract brown texture with curvy white lines.
A stylized typographic design featuring the word 'script' in large light blue letters, with additional 'r' letters and grid lines indicating spacing and alignment on a black background.
A woman with smooth skin applies cream, showcasing skincare. Adjacent, a smartphone displays the Scriptderm app, calendar, and email icons, conveying innovation. Text reads, "Where Science Transforms Skin."
Three cards display color palettes: Warm Brown with a skin texture, Light Blue with soapy bubbles, and Pastel Blue with glass-like spheres. Each card shows main color, supporting tones, and corresponding color codes.
Manrope font styles displayed on a blurred brown background. Large 'Aa Bb' in white, regular, semi-medium, medium, bold font samples on right.
An Instagram post and large billboard for Script skincare. The post highlights "Advanced Care, Proven Results" on a soft background. The billboard shows a close-up of hydrated skin with "Deep hydration" text.
Two blue business cards on a textured concrete surface. One card shows abstract lines and "script" logo, the other lists a name and contact details. Minimalist and professional design.
Billboards on a city street display "Personalized Skincare, Universal Care" with a close-up of skin under a magnifying glass, against modern buildings.
A light blue cylindrical bottle with "script" written on it is suspended between two hands. The background is soft and white, creating a calming tone.
Two posters on a concrete wall. Left: "Prescription Power, Gentle Touch" in blue on a light abstract design. Right: "Where Beauty Meets Science" on a soft peach and blue background.
The left side shows a close-up of a woman's face with a shiny, moisturized texture and text: "Innovation Meets Dermatology." The right side depicts a smartphone with a brown screen displaying "100%." The phone is placed in a circular, textured niche.
Bus stop ad with a smiling man in black medical scrubs on the left. Text on the right reads, "Dermatology by Experts, For All." Urban background.
A laptop displays text: "Innovation Meets Dermatology" on a sleek design with minimal colors. The mood is modern and professional, emphasizing skincare innovation.
A modern reception desk with "script" and "CARE FOR ALL" engraved. Soft lighting, minimalist decor with white flowers in a vase, and three spherical lights above.
A pair of legs in white sneakers and "script" branded socks stand on the left. On the right, a blue package with "script" branding, creating a modern, minimalistic feel.
Three Instagram posts with pastel designs. Left: Blue and orange abstract with text "Scriptderm treats every skin concern." Center: Blue with "Easily customize your skincare for lasting results." Right: Orange with "Ensure your skin stays healthy with Scri
Billboard with abstract design featuring blurred close-up of a person's face. Text reads 'Science-Powered Beauty, Real Results.' Tone is modern and professional.
Business card with "script" logo rests on a wooden surface beside a ceramic sculpture. A beige tote bag with the same logo sits against a soft, light background.
Billboard featuring text "Hydration your skin craves" with close-up of a woman's face showing healthy skin. Soft curves overlay, promoting skincare brand.
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Summary

Industry
Healthcare
Duration
5
weeks

Working with Eloqwnt felt like having an extra strategic co-founder. They kept the medical credibility of Scriptderm, but wrapped it in a disruptive, consumer-friendly identity and a website that actually converts curious visitors into confident patients.

Luke Maxfield
Founder
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