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Outdoor billboard campaign for Toothfairy, a dentist-on-demand platform, featuring smiling people, pastel branding, and messaging about accessible dental consultations and trusted oral healthcare services.

Toothfairy

About the work

Toothfairy is a UK-based dental tech company redefining access to oral care - delivering on-demand dentistry through an award-winning app that connects patients to qualified dentists anytime, anywhere, without the waiting room.

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Our branding distilled Toothfairy's vision into a friendly, clinically authoritative identity - trusted in dental credibility, effortless in digital experience, and built to make professional oral care feel instant, accessible, and genuinely stress-free.

Two young adults walk across a London crosswalk alongside a friendly cartoon mascot in a teal suit, with red double-decker buses and city landmarks in the background, blending real-world urban life with playful brand character marketing.
Split-screen brand marketing visual featuring a friendly cartoon dental assistant mascot with a halo and a London street advertising kiosk displaying the message “Meet your AI dental assistant,” promoting AI-powered dental care and personalized recommendat
Toothfairy mobile app branding concept featuring a dental app icon with a haloed tooth, notification badge, and smartphone interface, highlighting AI-powered dental care, appointment access, and mobile oral health support.
Street billboard advertisement for Toothfairy, featuring a friendly haloed mascot and the headline “Dentistry made effortless,” promoting an on-demand dental consultation app in a modern urban setting.
Brand color palette guide displaying Aqua, White, Dark Teal, Light Turquoise, Turquoise, Lime, Purple, Peach, and Gum swatches with corresponding HEX, RGB, CMYK, and Pantone color specifications.
Brand typography guide showcasing Fraunces 9pt Soft as the primary font and Satoshi as the secondary font, with alphabet, numeral, and weight variations for visual identity and branding consistency.
Street-side digital billboard for Toothfairy dental app featuring a friendly mascot and the headline “Leave a tooth, Get a glow,” promoting on-demand dental consultations and accessible oral healthcare in an urban setting.
Instagram carousel mockups for Toothfairy dental app featuring lifestyle photography, gradient brand graphics, smiling faces, and messaging such as “Dentist on-demand” and “Toothfairy approved,” promoting accessible digital dental care and consultations.
Split-screen promotional graphic for the Toothfairy dental app, highlighting an AI-powered symptom checker that provides insights, symptom analysis, and next-step recommendations, alongside a smartphone displaying a “Dentist on-demand” social media adverti
Large city billboard advertisement for Toothfairy featuring smiling young adults and the headline “Leave a tooth, Get a glow,” promoting on-demand dental consultations and modern, accessible oral healthcare.
Split-screen Toothfairy app showcase featuring a smartphone displaying a dental care social media ad alongside app features for Dentist Finder and Dentist Connect, enabling clinic booking, real-time access to certified dentists, and on-demand oral healthca
Minimalist Toothfairy business card design featuring the brand logo, founder contact details, clean typography, and a dark teal color palette, showcasing professional healthcare branding and corporate identity.
Large outdoor billboard for Toothfairy featuring smiling people and the headline “Toothfairy is the world’s first dentist on-demand,” promoting instant dental consultations, digital healthcare access, and convenient oral care through a mobile app.
LinkedIn company profile mockup for Toothfairy featuring a haloed tooth logo, pastel banner design, and the tagline “Dentistry made effortless,” showcasing professional healthcare branding and digital dental services.
Modern office interior featuring a Toothfairy promotional poster with a friendly haloed mascot chatting with a person at a café table, alongside the headline “Meet Toothfairy,” promoting on-demand dental consultations and accessible digital healthcare.
Large outdoor billboard for Toothfairy featuring smiling friends and the message “Discover the confidence that comes with a healthy smile,” promoting on-demand dental consultations, oral health, and accessible digital dentistry through a mobile app.
Split-screen Toothfairy brand graphic featuring a haloed tooth icon with the tagline “The dentist will see you now” and a smartphone displaying a social media ad promoting on-demand dental consultations, accessible oral healthcare, and digital dentistry se
Toothfairy Clinic Finder feature showcase featuring a user searching on a smartphone and a clinic locator map highlighting 200+ dental clinics, real-time availability, nearby locations, and simplified access to on-demand dental care.
Transit station billboard advertisement for Toothfairy featuring a smiling person and the headline “Care behind every smile,” promoting on-demand dental consultations, accessible oral healthcare, and convenient dentist access through a mobile app.
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Summary

Industry
Healthcare
Duration
17
weeks
Services
Branding
Branding

Eloqwnt helped us turn our dental innovation into a brand that feels as trusted and effortless as the experience we deliver. The new identity gives Toothfairy the clarity to lead the future of on-demand dentistry.

Dr. Deepak Aulak
Founder
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