Fractal

About the work

Fractal — a healthcare-focused venture studio that combines collaborative innovation, design thinking, and business development to create and scale healthcare services.

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We partnered with Fractal to craft a brand identity as sharp and purposeful as their mission — turning bold healthcare ideas into real-world impact. Based in Sydney, Fractal blends deep industry insight with a fresh, forward-thinking approach to innovation.

$Logo design concept featuring a teal icon with four rounded shapes forming a cross on a teal background. It combines the letter "F," a message icon, and a fractal design.$

Abstract geometric design with symmetrical shapes on a grid, resembling a flower or clover in soft green.

Typography display with two gray cards showing the main font 'Gramatika' and secondary font 'Satoshi.' Below are letters AaBb, Cc, Dd, Ee, Ff in teal and white boxes.

A collage showcasing “Fractal” branding. Includes text on healthcare innovation, diverse expert founders, and consulting. Images depict professionals in meetings, a woman smiling, and a kitchen scene.

Collage of Fractal design elements includes a smiling woman using a laptop and text like "Strategic Consulting for Health Landscape" in modern layout.

Left shows a webpage with "Fractal" and the text, "Our expertise. Let’s design your difference." Right shows a hand holding a phone displaying the same webpage on a wooden table.

Color palette featuring White, Emerald Green, Black, and two White Green shades. Each swatch includes CMYK, RGB, HEX values. Abstract background designs accompany each color.

A woman and man converse enthusiastically, set in a modern office with plants. On the right, a mobile screen displays a healthcare blog.

Left side of the image has text stating "Strategic Consulting for Health Landscape. Shaping Tomorrow's Healthcare Today. Right side shows a woman speaking in a video on a mobile app interface named "Fractal".

A poster on a brick wall reads 'Your trusted partner in healthcare innovation and consulting' with images of professionals and brainstorming.

Collage of Fractal branding shows a healthcare app, medical professionals, and text reading, “Let’s design your difference” and “Designing Health Futures, Empowering Lives.”

Collage featuring a sign and a shirt, both with a green and white design. Above, bold text reads: 'Innovation in Every Blueprint, Care in Every Design.'

Large billboard on a modern glass building displays "Fractal: Strategic Consulting for Health Landscape" with a sky-blue, professional tone.

Left image shows a bus stop ad with "Let's Design Your Difference" on a teal background. Right image depicts a person holding a teal tote with white abstract shapes.

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Summary

Industry

Healthcare

Duration

weeks

Services

Branding

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.