Stylized word "Fractal" in teal text on a black background, partially obscured by abstract, transparent organic shapes, conveying a futuristic tone.

About the work

We partnered with Fractal to craft a brand identity as sharp and purposeful as their mission — turning bold healthcare ideas into real-world impact. Based in Sydney, Fractal blends deep industry insight with a fresh, forward-thinking approach to innovation.

Our work translated this unique balance into a cohesive brand system — one rooted in clarity, built for trust, and designed to scale. From the logo and typography to color, layout, and digital design, every element was shaped to reflect Fractal’s thoughtful process and future-focused mindset.

Modern exhibition booth with a minimalist design in teal and white. Displays “Fractal” logo, and text on healthcare innovation.
Logo design concept featuring a teal icon with four rounded shapes forming a cross on a teal background. It combines the letter "F," a message icon, and a fractal design.
A phone screen shows the Fractal app icon, a teal logo resembling the letter 'F'. On the right, a nurse smiles at an elderly woman.
Abstract geometric design with symmetrical shapes on a grid, resembling a flower or clover in soft green.
Typography display with two gray cards showing the main font 'Gramatika' and secondary font 'Satoshi.' Below are letters AaBb, Cc, Dd, Ee, Ff in teal and white boxes.
A billboard shows a black logo resembling four connected rounded shapes on a white background on the left, and the text "LET’S DESIGN YOUR DIFFERENCE." on a teal background on the right.
A collage showcasing “Fractal” branding. Includes text on healthcare innovation, diverse expert founders, and consulting. Images depict professionals in meetings, a woman smiling, and a kitchen scene.
Collage of Fractal design elements includes a smiling woman using a laptop and text like "Strategic Consulting for Health Landscape" in modern layout.
Left shows a webpage with "Fractal" and the text, "Our expertise. Let’s design your difference." Right shows a hand holding a phone displaying the same webpage on a wooden table.
Color palette featuring White, Emerald Green, Black, and two White Green shades. Each swatch includes CMYK, RGB, HEX values. Abstract background designs accompany each color.
A woman and man converse enthusiastically, set in a modern office with plants. On the right, a mobile screen displays a healthcare blog.
Left side of the image has text stating "Strategic Consulting for Health Landscape. Shaping Tomorrow's Healthcare Today. Right side shows a woman speaking in a video on a mobile app interface named "Fractal".
A poster on a brick wall reads 'Your trusted partner in healthcare innovation and consulting' with images of professionals and brainstorming.
Collage of Fractal branding shows a healthcare app, medical professionals, and text reading, “Let’s design your difference” and “Designing Health Futures, Empowering Lives.”
Collage featuring a sign and a shirt, both with a green and white design. Above, bold text reads: 'Innovation in Every Blueprint, Care in Every Design.'
Large billboard on a modern glass building displays "Fractal: Strategic Consulting for Health Landscape" with a sky-blue, professional tone.
Left image shows a bus stop ad with "Let's Design Your Difference" on a teal background. Right image depicts a person holding a teal tote with white abstract shapes.
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Summary

Industry
Healthcare
Duration
4
weeks

Eloqwnt team members had a lot of range, not just in their design capabilities but also in their knowledge of artistic influences that go into their designs, that was extremely impressive.

Juan Paolo Legaspi
Managing Director, Fractal
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