Fractal is where fresh ideas meet real-world healthcare. This Sydney-based studio helps bold concepts grow into meaningful solutions by combining deep industry expertise with a sharp eye for innovation.
We teamed up with Fractal to bring their vision to life — creating a brand that’s grounded in clarity, built for impact, and shaped by the same thoughtfulness they bring to every project.
Fractal had a strong sense of purpose — but they were still defining how that should look and feel. With expertise spanning healthcare, government, and business innovation, the challenge was crafting a clear identity and message that felt unified, authentic, and unmistakably them.
We immersed ourselves in Fractal’s world — from strategy sessions to design sprints — to uncover the essence of what sets them apart. The brand came to life through a voice that’s smart without being stiff, and visuals that feel modern without losing warmth. Every element had a job: to make their story clear and their purpose tangible.
A future-facing brand with heart. Fractal now has the voice, the visuals, and the digital presence to back their vision — and open new doors across the healthcare landscape.
The team delivered projects on time and at a high quality. They ensured that any corrections needed were addressed efficently. Communication with the team was excellent and offered a highly tailored proced for our requirements.