Brandformance
Brandformance is a video advertising platform that boosts brand performance by embedding external ads into YouTube videos, with built-in analytics and payment systems.
About the project
We teamed up with Brandformance to bring their platform to life — building a digital experience that moves fast, hits hard, and makes ad innovation impossible to ignore.
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Challenges
Problem
The tech behind Brandformance was cutting-edge — but not everyone using it would be. The challenge was twofold: create an experience that felt seamless for non-technical users, and pack it with just enough visual flair to echo the product’s energy. We had to simplify without dumbing down, and impress without overwhelming.
Solution
We decluttered the experience and focused on smart, purposeful flow — every click, swipe, and scroll was considered. Layered animations and smooth transitions gave the interface a sense of motion and momentum, while playful interactions added just the right amount of delight.
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Key Takeaways
The end result? An experience that moves with intent — where every scroll and click embodies Brandformance’s promise: smart performance, simple execution.
Summary
Every detail of the design was carefully crafted with our target audience in mind, and the visual elements seamlessly complemented the content. The landing page turned out to be not only stylish and modern but also highly functional, which positively impacted user experience and engagement.
Project links
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Brandformance
Brandformance is a video advertising platform that boosts brand performance by embedding external ads into YouTube videos, with built-in analytics and payment systems.
