Earna UI/UX
Earna — Canadian neobank that provides accessible credit solutions to individuals often overlooked by traditional banks, including those with poor credit history, bankruptcy records, or unstable income.
About the project
We helped Earna translate financial care into design — a soft, confident interface that speaks in trust, not tension.
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Challenges
Problem
Earna’s previous interface felt cluttered and intimidating — the opposite of what users facing financial pressure needed. The goal was to design a clear, empathetic UI that feels human, supportive, and transparent without slipping into a cold, corporate tone.
Solution
We introduced a minimalist design language anchored in deep blues and soft neutrals — colors that convey stability and calm. Every interaction, from typography to button feedback, was intentionally designed to reduce cognitive load and make complex decisions feel simple and reassuring.
Key Takeaways
The refreshed UI gave Earna a modern, approachable identity rooted in empathy. What was once overwhelming became intuitive and trustworthy — turning the act of managing credit into a supportive experience.
Summary
Eloqwnt really understood what we were trying to do. They took our outdated app and turned it into something modern, clear, and scalable — a platform that actually feels supportive for the people we serve.
Ready to take next step with us?
Let’s make an impact
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